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If the price falls, the development of Moutai in Guizhou cannot be kidnapped by capital

Time: 08:13:10, January 9, 2020
As the king of A-shares, Guizhou Moutai has brought good investment returns to investors in the A-share market in the past year. Not only has the stock price hit a record high of 1241.61 yuan, but the annual increase has also reached 100.51%. Investors who hold Guizhou Moutai's stock have made a lot of money.

However, entering 2020, Moutai , Guizhou, gave investors a "bang." In the first two trading days of the new year, against the background of the A-share index's start, Guizhou Moutai fell 4.48% and 4.55% respectively, with a cumulative decline of 8.83%, and the stock market value evaporated by 131.6 billion yuan. On January 6, the stock was still down 0.05%, and it will take some time for the stock price to stabilize.

The reason why Maotai, Guizhou has come out of this plunge is related to a piece of news. On the evening of January 1, the company issued the "Announcement on Production and Operation", saying that in 2019, it would achieve a total operating income of about 88.5 billion yuan, an increase of about 15% year-on-year; and a net profit attributable to shareholders of listed companies of about 40.5 billion yuan. Increased by about 15% year-on-year. In addition, Guizhou Moutai plans to arrange a total operating income growth of 10% year-on-year in 2020. This also means that the growth rate of revenue and net profit of Moutai , Guizhou is not only much lower than the growth rate of previous years, but also lower than market expectations, and the revenue growth rate in 2020 is also showing a downward trend. Guizhou Moutai 's stock price is of course fatal.

It is precisely because of the decline in the growth of Moutai's performance in Guizhou . In order to change this situation, many investors holding Moutai shares in Guizhou have called for Moutai to raise prices. Some investors even suggested that Moutai raise the ex-factory price from 969 yuan / bottle to 1969 yuan / bottle, so that the profit of Maotai , Guizhou can reach the level of 100 billion yuan. While making such a proposal, these investors seem to have seen the wealth of the market flowing to their pockets.

Capital is profit-seeking, even bloodthirsty. The reason why these investors still hold Guizhou Moutai shares at high prices is, of course, that they hope that Guizhou Moutai can further bring huge profits to themselves. Therefore, for your own personal benefit, let alone suggest that the price of Maotai's wine is mentioned at 1969 yuan / bottle, which is to suggest that each bottle of Maotai wine be increased to 3,000 yuan, 5,000 yuan or even 10,000 yuan, which is also normal. The nature of capital, as long as it makes money by itself, it does not care about the interests of others, let alone the responsibility of Moutai as a state-owned enterprise.

Therefore, it is normal for capital to call on Maotai to raise prices, which is determined by the nature of capital's profit-seeking. However, as for the development of Guizhou Moutai , it cannot be kidnapped by capital to do things that are not conducive to the development of the enterprise, or even violate the responsibility of state-owned enterprises. In this connection, Moutai , Guizhou has done a good job in this regard. As Li Baofang, Secretary of the Party Committee and Chairman of Maotai Group, stated at the 2020 work conference held by Maotai Group on January 2, as a "100 billion-level" enterprise, it is expected to maintain a growth rate of about 30% for a long time. Irrational, unrealistic and irresponsible. What Moutai needs is normal, sustainable, and healthier development, not ups and downs. For this reason, Li Baofang emphasized: "Don't blindly pursue high speed, let alone high speed beyond the scope of ability." "We must not leave sequelae to future generations due to the growth of" intemperance "." "So, 2020 Being in Maotai is more important to lay a solid foundation. We must maintain sufficient sobriety and rationality, think carefully and plan scientifically this year. "Li Baofang said.

In the face of the call for price increases, Li Baofang has previously stated that he will not raise prices for the time being. He said at the recently held Moutai Distributors Conference, "The price of Moutai wine involves the interests of the government, enterprises, shareholders, distributors and consumers, and needs to be taken into consideration. Moutai cannot afford to toss and must focus on planning and scheduling. Maintain high efficiency, especially not make sharp turns, or you will overturn. "

It should be said that Li Baofang, who is at the helm of the development of Guizhou Moutai , is very sober and rational. This is a great blessing for Guizhou Moutai , so that the development of Guizhou Moutai will not be kidnapped by capital, which is also beneficial Investors in Moutai , Guizhou , are moving towards rationality, instead of frantically hyping the stock price, and then hoping that the price of Moutai liquor will support the price of Moutai in Guizhou , which will only make these investors more irrational.

Not only that, as a state-owned capital holding enterprise, Moutai , Guizhou needs to assume more social responsibilities. For example, the construction of a healthy China emphasizes the need to protect people's health and improve people's health, and the "People's Republic of China's Basic Medical and Health Promotion Law" will be formally implemented from June 1 this year, and the improvement of citizens' health will be promoted to legislation At the height of the law, the law clearly stipulates that "the sale of tobacco and alcohol to minors is prohibited." After all, white wine causes cancer and seriously threatens the health of Chinese people. The more white wine that flows to the market, the greater the harm to Chinese people's health. Therefore, how to contribute to improving the health of Chinese people is also a problem that Moutai in Guizhou needs to face, and it is also the social responsibility of Moutai in Guizhou as a state-owned enterprise. This also determines that Maotai in Guizhou cannot be kidnapped by capital to blindly expand the production scale of liquor.
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